EFFECTIVE DATE: 24th April 2018

Via The Village cares about protecting the privacy of individuals who use www.viathevillage.com (the “Website”). We wish to explain how we ensure the responsible use and protection of the information you submit to us online. This Privacy Policy applies to all users of the Website and any web pages, mobile websites or mobile applications that are operated by Via The Village (collectively, the “Sites”). The Sites are provided for users who wish to promote their nanny services as well as for users who wish to find nanny service providers (collectively, the “Services”). The Sites also provide community resources and messaging boards.

For purposes of this Privacy Policy, the terms Via The Village, “we”, “us” and “our” refer to Via The Village, Inc. “You” and “your” refers to users and visitors of the Sites and Services. Any capitalized terms that are not expressly defined in this Privacy Policy shall have the meaning as set forth in Via The Village’s Terms of Use. By using this Website, the Sites and/or the Services, you consent to our use, collection, storage and disclosure of your information in the following ways:

I. Information you provide to us.

In order to use the Services on the Sites, you must register as a user (“User”) and provide certain information to us. You may access the Website and certain web pages without registering, but such access will be limited. Nevertheless, we may still collect certain anonymized data from you when you access the Website.

The types of information we require may vary depending on the type of registered User. See the following table for examples of data collected:



  • First and last name

  • Email address

  • Home address (only your general location will be displayed)
  • Hourly rate
  • Availability
  • Birthday

  • Gender


  • Skills & Experience

  • Photo

  • Any other information you choose to provide



  • First and last name

  • Email address

  • Home address (only your general location will be displayed)
  • Children’s age and gender
  • Days and times of care needs


  • Children’s health information
  • Pets

  • Pictures

  • Any other information you choose to provide

You acknowledge and agree to provide information that is true and correct, and you attest that you are authorized to provide all the information submitted during your registration process and any time you update your account.

Some Users may wish to sign in using Facebook or Twitter’s application programming interface (API). If you sign in using these third party API services, we access, collect and store the following information: your name, profile picture, age range, gender, language, country, email address and any other public information. Facebook does now allow us to post to Facebook, however the Twitter API allows our Sites to read tweets from your timeline, see who you follow and follow new people, update your profile, and post tweets for you. We will not be able to access your direct messages or see your Twitter password.

If you register for a Service that requires you to pay a fee, Via The Village may also collect your payment method details, such as credit card number, expiration date, and security code, as well as your billing address, for payment purposes.

You may allow location services available through your browser settings. You control whether you allow the browser to provide your current location for purposes of providing input when creating a User profile.

We may also collect information about you provided by others, such as registered Users who invited you to the Website, third party service providers to verify your information, and from other sources (e.g. partners, researchers, marketers etc.) to enable us to determine demographic data, comply with regulatory requirements, check the accuracy of data, prevent fraud, etc.

II. Automatically collected information.

We may automatically collect certain information about the computer or devices (including mobile devices) you use to access the Sites and Services as follows:

1. When you visit the Website, we receive the internet protocol (“IP”) address of your computer (or the proxy server you use to access the internet), your computer operating system, the type of web browser you are using, and browser language. If you are using a mobile device, we may also receive unique device identifiers and other information about your mobile or other device(s), and mobile operating system. We may correlate this information with other information we have about you. We may also automatically collect information related to the ways in which you interact with the Sites and the Services, such as referring and exit pages, URLs, platform type, the number of clicks, domain names, landing pages, pages and content viewed (including ads viewed) and the order of such views, the amount of time spent on particular pages, the date and time you use the Services, error logs, and other similar information.

2. Cookies; a cookie is a tiny data file that resides on your computer, mobile phone, or other device, and allows us to recognize you when you return to the Site using the same computer (or mobile device) and web browser. Like most websites, we and our service providers use cookies, and tracking pixels to track usage and trends, evaluate the effectiveness of our ads, customize your experience and improve the quality of our Services. Most browsers automatically accept cookies, but you can modify your browser settings to decline cookies. In some cases, however, doing so may impact your ability to use the Website. Cookies do not identify individual users, and the analysis of data obtained is performed on an aggregate basis.

3. When you visit our website or open one of our emails, we may allow authorized third parties, such as ad servers, ad agencies, ad exchanges, ad technology vendors, and research firms, to place or recognize a unique cookie, pixel, and/or similar technologies on your browser in order to provide you Via the Village advertisements as you surf the Internet. These advertisements may be targeted to you based on information these authorized third parties know or infer about you and include in the cookies placed on your browser, and/or on information about your Internet browsing activities gathered through your browser. If you prefer not to receive these online behavioral advertisements, you may opt-out here or here. In order for the opt-out to work, your browser must be set to accept third party cookies. Furthermore, if you buy a new computer or mobile device, change web browsers or delete the opt-out cookie, you will need to perform the opt-out task again. Please note that if you opt-out you may continue to receive Via the Village advertisements as you surf the Internet, including contextual ads based on the content on a webpage you are visiting. However, these advertisements will not be displayed based on information contained in, or collected by, cookies or other technologies placed on your browser when you visit our Sites or open our emails.

4. We also use Google Analytics to measure Site usage and improve our visitor experience. The relevant data is provided to us by Google in the aggregate (i.e., individual users are not identified) and allows us to better understand our audience. The Google Analytics features implemented by us allow us to (i) evaluate and generate reports on certain demographic, behavioral, and other metrics of Users collected by Google, and (ii) create advertising and campaigns based on such metrics, which may be segmented by the aggregated groups. Visitors can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Settings form at https://www.google.com/settings/ads.

5. Some browsers may give you the option through “Do Not Track” settings to request that a website operator not track your information across its website or other websites. We engage in such tracking in order to optimize and/or customize our Services, detect and respond to allegations of fraud, and to otherwise ensure the safety of our registered Users. While we do not currently honor such browser requests, we will not use your information in a manner that violates this Privacy Policy. In addition, you retain the ability to opt out of certain advertising activities as discussed in the section above.

6. Our Website may include social media features and widgets. These features may collect your IP address, the URL of the page you are visiting, and may set a cookie to enable the feature to function properly. Your interactions with these features are governed by the privacy policy of the company providing it.

III. How we use your information.

In general, we use the information you provide to enable the features of the Services, specifically pairing families with nannies and vice versa. We enable Users to view each other’s profiles, connect with each other, and message each other. We also offer a community forum for discussion between Users and visitors. The following is a list including, but not limited to, the ways we may use your information:

  • register your account;

  • service your account;

  • contact you whether to provide you with notifications of new messages, answer questions, solicit feedback or notify you about new features, special events, additional services that may be of interest to you. We may do this by email, telephone, SMS, community forum or messaging board within the Services, or by some other means;

  • enable searches by Users in order to connect nannies and families; and

  • perform analytics and improve our Services.

We may also remove identifiable information from your data and aggregate it, in which case such data will not be subject to this Privacy Policy and we may disclose it to others for any purpose.

IV. How your information is shared.

As described above, your information may be shared with us, our affiliates, other Users of the Website, and other third parties in aggregate and non-personally identifiable form. By using the Website, the Sites and the Services, you consent to our use of the information and our right to share it in accordance with this Privacy Policy, where applicable.

You have the ability to control certain information you provide and we urge you to be mindful to not share information on your profile that you do not want other Users to know. In order to increase your chances of finding a nanny or a nanny position, your name and any other information you provide on your profile may be made accessible to other Users of the Services. We may also share your community connections with other Users of the Sites, and whether you have connected your profile to your Facebook or your Twitter account.

Your profile information will appear in the community searches and will be visible to other Users of the Website. The searches are conducted based on the location associated to your profile, and your approximate residential location (or employer’s location) may be made available through Google Map plotting. You must provide us with your exact address, however any User viewing your location would only see an approximate radius range as the address.

Any posts on the forum, and any information shared through the blog is available to be viewed by any visitor to the Website without first needing to register or log in.

We may solicit and display personal testimonials of Users on our Sites or in other marketing materials. These testimonials or endorsements may include information such as the User’s first name, first initial of last name, town and state. If you provide us with your consent, we may include your full name at our discretion.

We may also share your information with certain vendors with whom we have a contractual relationship and who need to have access to your information to provide services, such as credit card payment processing, online communication services, email or mobile messaging services, advertising services, and fraud detection and prevention. From time to time we may share certain information with our third party affiliates for the purpose of providing you with advertising for products we believe may be of interest to you. If you wish to opt-out from receiving this information, you may contact us at help@viathevillage.com.

We may also disclose your information when we believe in good faith that such disclosure is appropriate in order to investigate, prevent, or take action regarding possible illegal activities, suspected fraud, situations involving potential threats to the health or physical safety of any person, violations of this Privacy Policy, the Terms of Use, and/or to protect the rights and property of Via the Village, our employees, Users, and the public. This may involve the sharing of your information with law enforcement, government agencies, courts, and/or other organizations.

V. Assignment of information.

In the event we go through a business transition such as a merger, acquisition by another company, or sale of all or a portion of our assets, your information may be among the assets transferred. You acknowledge and consent that such transfers may occur and are permitted by this Privacy Policy, and that any acquirer of ours or that acquirer’s affiliates may continue to process your information as set forth in this Privacy Policy.

VI. How we protect your information.

Via the Village will keep the personally identifiable information you provide to us in a secure, password-protected environment that can only be accessed and handled by authorized Via the Village personnel. We instruct all personnel who handle personally identifiable information to use appropriate privacy and security precautions when processing this information.

To ensure that any online purchases in the United States can be made with confidence from the Via The Village Website, when you provide us with credit card information, we or a third party provider hired by us will protect your information with industry-standard encryption technology. Just as we are careful with your personally identifiable information, we likewise observe rigorous privacy protection standards when handling credit card and financial data. When a customer submits their credit card information to us, the personal and credit card information is used only to complete the purchase. This information is not used subsequently for marketing or unsolicited contact.

Although we take appropriate measures to protect against unauthorized disclosures of information, we cannot guarantee with certainty that the information we collect will never be disclosed in a manner that is inconsistent with this Privacy Policy.

VII. Collection of information from children.

Our Services are not intended for individuals under the age of 18 and specifically nannies who wish to become Users must attest that they are not under the age of 18. Should we become aware that we have collected personal information from children under the age of 13, we shall comply with the Children’s Online Privacy Protection Act and will take reasonable measures to delete the information as soon as possible.

VIII. California Privacy Policy.

California law permits Users who are California residents to request and obtain from us once a year, free of charge, a list of the third parties to whom we have disclosed their personal information (if any) for direct marketing purposes in the prior calendar year, as well as the type of personal information disclosed to those parties. As discussed in this Privacy Policy, we may share your information with third parties that might send you marketing communications that we think may be of interest to you. If you want to opt out of our sharing your information for these purposes, please email us at help@viathevillage.com.

IX. Changes to the Privacy Policy.

We reserve the right to change our Privacy Policy and Terms of Use at any time and will notify you about any material changes as required by applicable law. The material changes will go into effect 30 days after we notify you, so you will have time to discontinue using the Website, Sites and Services should you disagree with the changes. Any non-material changes or clarifications will take effect immediately after we post the updated policy and you agree that we do not have to notify you when this occurs. You should periodically check this Policy for updates. Your continued use of the of the Website, Sites and Services will constitute acceptance of the changes as of the effective date listed above.

X. Contact us.

If you have questions, comments or concerns about our usage of your information or this Privacy Policy, please contact us at:

Via The village, Inc.

Email: help@viathevillage.com